UI/UX design focuses on creating user-friendly and visually appealing digital interfaces. It combines User Interface (UI) design, which focuses on the look and feel of the product, with User Experience (UX) design, which focuses on enhancing the overall user journey and usability. The goal is to design products that are intuitive, accessible, and enjoyable to use.

Branding is the process of creating a unique identity for a business or product, including its name, logo, messaging, and overall visual style. It’s about shaping how customers perceive the brand and establishing a strong emotional connection. Effective branding helps differentiate a business in the market, build trust, and create loyalty with customers.